In order to get people to actually hit the buy button and enter their credit card details, you are going to need to usher them through your marketing and sales funnels every step of the way. It takes a lot to make a proper functioning and optimized marketing funnel.
We will be discussing some of the key parts of a funnel that you are going to want to be sure to utilize and implement to really drive more traffic to your business.
However, before we get into creating a marketing funnel, we will first discuss what a marketing funnel is.
What Is A Marketing Funnel?
A marketing funnel is essentially the framework that businesses utilize in order to attract a member of their target audience and guide them all the way through to becoming a customer. To learn more about how to create a marketing funnel, we will go over some of the most important parts of the funnel for building your business.
Attract New Customers
At the very top of the funnel, your mission will be to attract new potential customers to your business in the first place. This involves spending money on advertising and marketing to ensure that your target audience is actively aware of your brand and business as a whole.
Typically, you want to showcase your authority in this section to really put your business on the map for your target market. This will typically be the first interaction that a prospective customer has with your business. It might be someone visiting your blog for the first time or even visiting your social media network for the first time.
Build Trust and Show Value
In the center of your marketing funnel, you will want to continue to build trust with your target market. Anyone that enters your funnel is not going to go from being a complete stranger to a full-blown customer automatically. Instead, they are going to need consistent points of contact to actually become a customer for your business.
They estimate that you need around six distinct points of contact to get someone to become one of your customers. Therefore, during this stage, you should be focused on providing as much value as you possibly can in order to establish yourself as a trustworthy option within the market. You want to use this as an opportunity to really ‘water’ and ‘nurture’ your relationship with them.
Present Your Offer
During this stage of the funnel, it is going to be your responsibility to come up with and present an offer that they are going to want to take action with. You want to utilize strategies and tips that will get them to take immediate action.
You might want to do this by making a compelling limited time offer or something similar to get them to take quick action without having to spend too much time thinking about it. This is the stage where you are to do your selling.
By following these tips, you can now create an effective and highly-optimized marketing funnel for your business that can convert prospects into full-blown customers for your business.